29.11.23

https://www.theguardian.com/fashion/2023/nov/28/puffer-coat-winter-wear-fashion

 

Eddie Bauer – who understandably wanted to create a better layering option after nearly dying of exposure when wearing just a wool sweater on a fishing trip – created the first one in the 1930s. Norma Kamali cemented the trend 40 years later when she introduced her famed sleeping bag coat. According to Vox, Cher, Elton John, and the bouncers at Studio 54 were early adopters. People liked the cozy, cocooned shape. As someone who has put one on in a store (and promptly removed it after seeing a $1,200 price tag), I can attest to its womb-like quality.

After 9/11, when traumatized New Yorkers needed a way to feel safe, sleeping bag coat sales reportedly shot up. Nowadays, dupes abound from both noted designers and fast fashion joints, with some going for under $20 at H&M.

 

 

 

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