Under
gentrification, what is possible for young artists, hence how they
see themselves, is dramatically different. They cannot afford to
live or work. They are faced with conformity of aesthetics and
values in their neighbourhoods. Conventional bourgeois behaviour
becomes a requirement for surviving socially, developing
professionally and earning a living. By necessity their goals are
altered. Reimagining the world becomes far more difficult, and
reflecting back what power brokers and institutional administrators
think about themselves feels essential to survival.
Here
we see a really pivotal moment of change, when art must become
something that does not make people uncomfortable, so that they will
spend money. The kind of person who is expected to consume art is
transformed in the mind of the producer. The people who might very
possibly love being expanded by what they see are never given the
chance. They're trained to be narcissistic and unimaginative, even
if they could be productive creative thinkers. Drawing a connection
between the art they see and the world in which they live in becomes
less available. The long-term effect of such a condition is that
gatekeepers (producers/agents/publishers/editors/programmers/critics)
become narrower and narrower in terms of what they are willing to
present, living in a state of projected fear of ever presenting
anything that could make someone uncomfortable. There is a dialogic
relationship with culture – when consumers learn that
uncomfortable=bad instead of expansive, they develop an equation of
passivity with the art – going experience. In the end the
definition of what is “good” becomes what does not challenge, and
the entire endeavour of art-making is undermined. Profit-making
institutions then become committed to producing what the
disney-funded design programs call “imagineers” the craftsmen
version of Mouseketeers, workers trained to churn out acceptable
product, while thinking of themselves as “artists”
Sarah Schulman The gentrification of the mind: witness to a lost imagination
The gentrification of creativity
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